Google Ads Management
Turn clicks into
revenue.
Most Google Ads accounts waste 40-60% of their budget on clicks that never convert. We fix that — then scale what works. Average client ROAS: 8.4×.
0×
Average ROAS
0%
Conversion Rate
-0%
CPA Reduction
0%
Client Retention
The Problem
Most ad campaigns are burning money.
Your campaigns were set up by a generalist, a freelancer, or someone who watched a YouTube tutorial. The result: broad match keywords eating your budget, no negative keyword lists, broken conversion tracking, and a 'strategy' that's really just hoping Google's algorithm figures it out.
We've audited hundreds of ad accounts across industries. The average wastes 40-60% of spend on irrelevant clicks.
Our Approach
Full-funnel architecture, not keyword guessing.
Full-funnel campaign architecture
We don't just bid on obvious keywords. We build layered campaigns: branded search to protect your name, generic search to capture high-intent buyers, remarketing to bring back visitors who didn't convert, and discovery campaigns to reach new audiences.
Conversion tracking that actually works
Before we spend a dollar, we verify that every conversion — form submission, phone call, purchase, demo request — is tracked in GA4 and tied back to the ad that generated it.
Landing pages built to convert
We don't send traffic to your homepage. Every campaign gets a dedicated landing page with compelling copy, urgency elements, and a single clear CTA. Average conversion rate: 8.4% (industry average: 2.3%).
Weekly optimization, not monthly reports
We adjust bids, pause underperformers, scale winners, and test new ad copy every week. Your competitors optimize monthly. We optimize 4× faster.
What's Included
What you get on day one.
- Campaign audit and restructure (month 1)
- Keyword research and negative keyword management
- Ad copy writing and A/B testing
- Landing page recommendations
- Conversion tracking setup (GA4 + GTM)
- Looker Studio dashboard (real-time, shared)
- Bi-weekly strategy calls (30 min)
- Direct Slack/email access to your strategist
- Monthly performance report with next-month plan
The average account wastes 40-60% of its budget. What are you leaving on the table?
Get Your Free AuditInvestment
Transparent pricing.
Channel Management
$497–$997
/month · 3-month minimum
Recommended
Growth Package
$1,497–$2,997
/month · Multi-channel management
Ad spend managed separately. Minimum recommended: $1,000/month.
Client Results
Real outcomes. Real clients.
FYI Digital turned our Google Ads from a money pit into our most profitable channel. Within 3 months, our cost per lead dropped by 62% and revenue from paid search tripled.
Marcus T.
E-Commerce Director, NDA Client
8.4×
Average ROAS across clients
FAQ
Common questions.
Go Deeper
Related resources
Blog
Google Ads Audit Checklist
15-point checklist to find wasted spend and missed opportunities in your account.
Blog
From Wasted Spend to 4× ROAS
How we restructured a bleeding ad account into a profitable growth engine.
Case Study
DTC E-commerce Case Study
12.4× ROAS with full-funnel Google Ads for a direct-to-consumer brand.
Free Tool
Google Ads Preview Tool
Preview how your ads will appear in search results before going live.
Free Tool
Ad Budget Calculator
Calculate your ideal monthly ad spend based on your revenue targets.
Blog
Complete Guide to Performance Marketing
Everything you need to know about data-driven, ROI-focused marketing.
Ready to stop wasting ad spend?
Trusted by 47+ brands worldwide · 96% client retention · 8.4× average ROAS