Google Ads for Hospitality
Fill rooms.
Skip the OTA tax.
We run Google Ads built specifically for property hospitality — hotels, villas, vacation rentals, glamping, B&Bs — so guests find your direct rate first and you keep more revenue per room.
- Your OTA-commission loss, modelled
- A 90-day direct-booking growth plan
- No sales pressure · no contract to view it
+0%
Direct Bookings
-0%
OTA Dependency
+$0
ADR Improvement
0+
Countries Served
The Problem
OTAs are bidding on your brand.
Most hospitality properties pay 15–25% commission on every OTA booking. For a property doing $2M in annual revenue, that's $300K–$500K lost to commissions every year — money that could be profit, renovation budget, or guest experience upgrades.
Worse: OTAs outbid you on your own brand name in Google Search. Guests Googling your property see the OTA listing first, click through, and you pay commission on a guest who was already coming to you. Most properties don't even know this is happening.
Property Types
Built for any property that depends on bookings.
Hotels & Resorts
Independent boutiques, mid-scale to luxury, single-property or small groups.
46 markets
Villas
Owner-operated villa estates, multi-villa portfolios, villa-and-spa hybrids.
19 markets
Vacation Rentals
Holiday rental portfolios, multi-unit short-term rental operators, branded STR.
8 markets
Glamping & Eco-Camps
Glamping sites, eco-resorts, jungle camps, off-grid retreat properties.
Specialist niche
B&Bs & Guesthouses
Small inns, guesthouses, character properties competing against OTA-dominant chains.
4 markets
Serviced Apartments
Aparthotels, extended-stay properties, branded serviced apartment groups.
Book a strategist
Our Approach
Hospitality-specific from day one.
Hotel Ads + Search built as one strategy
Standard Google Ads cover top-of-funnel search ("boutique villa Bali," "family resort Phuket"). Google Hotel Ads compete in the hotel pack right where guests compare properties. We architect both as one integrated campaign — same budget pool, shared negative-keyword logic, single real-time performance dashboard — instead of two disconnected accounts.
Booking-engine intelligence in the bidding
Most agencies treat your booking engine as a black box. We pull ADR, occupancy, lead time, and channel mix into the bid logic — so when your direct rate is competitive on a Tuesday in shoulder season, bids go up; when you're sold out three weeks out, bids drop instead of wasting spend.
Seasonal campaign calendars, not flat spend
Hospitality is cyclical. We map your high/shoulder/low season pattern, build a 12-month calendar that ramps brand awareness 6-8 weeks before peak, runs urgency-led search ads during booking windows, and deploys targeted promo offers in low season. No wasted spend in dead months.
Direct-booking incentive layer
Driving traffic isn't enough — you have to win the booking against the OTA listing of your same property. We audit your booking engine, layer in rate-match guarantees and direct-booking perks (free transfers, upgrades, F&B credits), and build retargeting sequences for lookers who didn't convert.
Case Study
45-room boutique resort shifts from 82% OTA-dependent to 42% direct in 6 months.
Results — 6 months
The Client
A 45-room boutique resort in Southeast Asia, heavily dependent on Booking.com and Expedia for 82% of total bookings. Strong on-property experience, but virtually invisible in direct search.
What We Did
Launched Google Hotel Ads with commission-based bidding. Rebuilt Google Business Profile. Added rate-match guarantee + direct-booking perks (free transfer, room upgrade) to the booking engine. Deployed retargeting sequences for website visitors who didn't book within 3 days.
Client details under NDA. Metrics are real, brand is anonymized.
Read the full case studyWhat's Included
Everything your property needs.
Nothing it doesn't.
- Google Search Ads (brand, generic, competitor)
- Google Hotel Ads & metasearch (commission-based or CPC)
- Google Performance Max for booking conversions
- YouTube + Display retargeting for non-converting visitors
- Multilingual campaign support (EN + your guest markets)
- Booking engine + landing page conversion audit
- Seasonal campaign calendar (12-month, refreshed quarterly)
- End-to-end conversion tracking + measurement infrastructure (calls + forms + booking-engine events)
- Real-time performance dashboard, shared with you
- Bi-weekly strategy calls (30 min)
- Monthly executive report with next-month plan
Investment
Transparent pricing.
Single Property
From $300
/month · 3-month minimum
Hotel Ads + Search + retargeting for one property. Built for boutique hotels, villas, and B&Bs.
Most Properties
Multi-Property / Portfolio
From $600
/month · Multi-property management
For groups, villa portfolios, or properties with multi-market campaigns.
Ad spend managed separately — you choose what works for your property. Every plan tailored to your goals after a free audit.
The proposal builder asks 6 questions and outputs a tailored scope you can email yourself — no call required.
Client Results
Real outcomes. Real clients.
OTAs were bleeding us dry. Within 4 months FYI flipped our channel mix — direct bookings are now our biggest channel, ADR is up, and we kept the OTA volume we needed for shoulder seasons. We finally feel in control of our own revenue.
GM, Boutique Hotel Group
Hospitality client, NDA
58%
Direct booking share (was 18%)
Specific to Your Market
100 hospitality markets, one playbook per market
Browse Google Ads playbooks tailored to specific markets and property types. Each page covers local search volume, CPC ranges, seasonal patterns, and the OTA competitive landscape — researched per-market, not boilerplate.
Ready to own your bookings?
We work with a limited number of hospitality properties at any time. Get a free Google Ads audit to see if we're a fit.
Properties in 12+ countries · 96% client retention · Direct-booking experts
