Google Ads for Hospitality
Fill rooms.
Skip the OTA tax.
We run Google Ads built specifically for property hospitality — hotels, villas, vacation rentals, glamping, B&Bs — so guests find your direct rate first and you keep more revenue per room.
- Your OTA-commission loss, modelled
- A 90-day direct-booking growth plan
- No sales pressure · no contract to view it
0
Hospitality Markets Covered
0hr
Free Audit Turnaround
0
Lock-In Contracts
0
Founded — Bali, Worldwide
The Problem
OTAs are bidding on your brand.
OTAs typically charge 15–25% commission on every booking they bring you (source: Mews). For a property booking $2M a year through OTAs, that's $300K–$500K lost to commissions annually — money that could be profit, renovation budget, or guest experience upgrades.
Worse: OTAs outbid you on your own brand name in Google Search. Guests Googling your property see the OTA listing first, click through, and you pay commission on a guest who was already coming to you. Most properties don't even know this is happening.
Property Types
Built for any property that depends on bookings.
Hotels & Resorts
Independent boutiques, mid-scale to luxury, single-property or small groups.
86 markets
Villas
Owner-operated villa estates, multi-villa portfolios, villa-and-spa hybrids.
19 markets
Vacation Rentals
Holiday rental portfolios, multi-unit short-term rental operators, branded STR.
8 markets
Glamping & Eco-Camps
Glamping sites, eco-resorts, jungle camps, off-grid retreat properties.
Specialist niche
B&Bs & Guesthouses
Small inns, guesthouses, character properties competing against OTA-dominant chains.
4 markets
Serviced Apartments
Aparthotels, extended-stay properties, branded serviced apartment groups.
Book a strategist
Our Approach
Hospitality-specific from day one.
Hotel Ads + Search built as one strategy
Standard Google Ads cover top-of-funnel search ("boutique villa Bali," "family resort Phuket"). Google Hotel Ads compete in the hotel pack right where guests compare properties. We architect both as one integrated campaign — same budget pool, shared negative-keyword logic, single real-time performance dashboard — instead of two disconnected accounts.
Booking-engine intelligence in the bidding
Most agencies treat your booking engine as a black box. We pull ADR, occupancy, lead time, and channel mix into the bid logic — so when your direct rate is competitive on a Tuesday in shoulder season, bids go up; when you're sold out three weeks out, bids drop instead of wasting spend.
Seasonal campaign calendars, not flat spend
Hospitality is cyclical. We map your high/shoulder/low season pattern, build a 12-month calendar that ramps brand awareness 6-8 weeks before peak, runs urgency-led search ads during booking windows, and deploys targeted promo offers in low season. No wasted spend in dead months.
Direct-booking incentive layer
Driving traffic isn't enough — you have to win the booking against the OTA listing of your same property. We audit your booking engine, layer in rate-match guarantees and direct-booking perks (free transfers, upgrades, F&B credits), and build retargeting sequences for lookers who didn't convert.
Modeled Scenario
The direct-booking math, modeled on a 45-room boutique resort.
Modeled projection — 12 months
Commission band from the published 15–25% OTA range (Mews). Illustrative model — not a client result.
The Assumptions
A hypothetical 45-room boutique resort at $150 ADR and 70% occupancy books roughly $1.7M in room revenue a year. At 82% OTA share and an 18% commission, the OTA line item runs around $250K annually. Shifting 22 points of that mix to direct recovers ≈$68K of it — every year, compounding as the direct channel grows.
What We'd Actually Do
Launch Google Hotel Ads with commission-based bidding. Run brand-defense Search so OTAs stop winning the property's own name. Add a rate-match guarantee + direct-booking perks (free transfer, room upgrade) to the booking engine. Deploy retargeting sequences for visitors who don't book within 3 days.
Every number above is a labeled projection, not a past client. The free audit re-runs this math on your property's actual booking economics.
Model your own property — 60 seconds, no emailWhat's Included
Everything your property needs.
Nothing it doesn't.
- Google Search Ads (brand, generic, competitor)
- Google Hotel Ads & metasearch (commission-based or CPC)
- Google Performance Max for booking conversions
- YouTube + Display retargeting for non-converting visitors
- Multilingual campaign support (EN + your guest markets)
- Booking engine + landing page conversion audit
- Seasonal campaign calendar (12-month, refreshed quarterly)
- End-to-end conversion tracking + measurement infrastructure (calls + forms + booking-engine events)
- Real-time performance dashboard, shared with you
- Bi-weekly strategy calls (30 min)
- Monthly executive report with next-month plan
Specific to Your Market
118 hospitality markets, one playbook per market
Browse Google Ads playbooks tailored to specific markets and property types. Each page covers local search volume, CPC ranges, seasonal patterns, and the OTA competitive landscape — researched per-market, not boilerplate.
Ready to own your bookings?
We work with a limited number of hospitality properties at any time. Get a free Google Ads audit to see if we're a fit.
Google Ads certified · Free 48h property audit · Month-to-month, no lock-in