Rocky Mountain West · United States
Google Ads for Vacation Rentals
in Jackson Hole.
Jackson Hole vacation rentals are dual-season at extreme intensity — winter ski + summer national park = effectively two distinct businesses sharing one property. Each season has its own audience, OTA mix, booking lead time, and competitive set. Single-strategy thinking loses.
118 markets covered 11.2× Hotel Ads ROAS $127K commissions saved (boutique resort, 6mo)
Search CPC Range
$1.20–$5.40
Branded: $0.38–$1.50
Typical ADR
$380–$2800
Per night, typical range
Top OTAs to Outcompete
- Vrbo
- Airbnb
- Booking.com
- JacksonHoleResortLodging
- JH Reservations
Property Type
Vacation Rentals
Rocky Mountain West
Competitive Landscape
Who you're really competing against in Jackson Hole.
Vrbo dominates ski-season multi-bedroom demand (groups + families), Airbnb leads summer Yellowstone-feeder demand, JH Resort Lodging + JH Reservations own the local-managed inventory (with on-property staff that AirBnB hosts can't match). Ski-season CPCs surge 2-3x in November as Presidents Week + Christmas-week searches fire; summer-season CPCs peak in March as Yellowstone trip planning kicks off (~4 months out). Teton Village (ski-in/ski-out) competes with downtown Jackson + Wilson + Hoback (cheaper but car-required). National-park-traveller targeting requires explicit "close to Grand Teton" / "30 minutes to Yellowstone" framing in copy — the audience doesn't know Jackson Hole geography until they're researching. Wedding-tourism is a quiet 8-12% of high-end inventory (multi-bedroom estates for wedding parties Aug-Sep). Multi-property local-PM operators (JH Resort Lodging, Mountain Property Management) have entrenched ad accounts — single-owner-direct competition has to be sharper to win.
Our approach: outflank the OTAs on intent searches where you should win (your brand name, your property type + city, high-intent comparison terms), and let them have the discovery searches where competing wastes budget.
Seasonal Calendar
Built around your real demand cycle.
Jackson Hole hospitality doesn't run on a flat calendar. Ad budgets and campaign structures must flex with the peak/shoulder/low rhythm — otherwise you waste spend in dead months and miss demand in peak weeks.
peak
Dec 18–Mar
Ski season — Jackson Hole Mountain Resort + Snow King; powder weekends + Christmas/Presidents Week sell out 6-9 months ahead
peak
Jul–Aug
Yellowstone + Grand Teton summer — peak national-park feeder + family travel; 7-night patterns
shoulder
Sep, Late May–Jun
Elk rut + fall colors (Sep) and wildflower season (Jun) — couples + photography travellers
low
Apr–Early May, Oct–Mid-Dec
Mud season + pre-ski — strong promo windows; many rentals close briefly
How We Work
Hospitality-specific, end-to-end.
01
Hotel Ads + Search as one strategy
Hotel Ads and Search Ads sit in different surfaces but compete for the same booking intent. We architect both as one integrated campaign.
02
Booking-engine intelligence in bidding
ADR, occupancy, lead time, and channel mix feed bid logic so spend flexes with real-time demand instead of running flat.
03
Multilingual campaigns by guest market
Jackson Hole guests come from specific source markets. We run native-language campaigns per major source, not translated copy.
04
Direct-booking incentive layer
Driving traffic isn't enough — we audit your booking engine, layer in rate-match guarantees + perks, and run retargeting for non-converters.
Client Results
Real outcomes. Real clients.
OTAs were taking 18% on every booking. Within 4 months FYI shifted our channel mix dramatically — direct is now our biggest channel, ADR is up, and we kept the OTA volume we actually needed for shoulder seasons.
GM, Boutique Hospitality Group
Property in United States, NDA
58%
Direct booking share (was 18%)
Related Markets
Other markets we know well
FAQ
Questions specific to Jackson Hole.
My ski rental sits empty in summer — should I just close mud + summer season or run different ads?
Run different ads. A Teton Village 4BR ski rental that books at $1,200/night Dec-Mar can book at $600-800/night Jul-Aug to summer Yellowstone-bound families — that's 40-60% utilisation on an asset that would otherwise be 80% empty 6 months a year. The Google Ads play is two completely different campaigns: WINTER campaign targets ski + powder + Christmas-week + Teton Village ski-in-out + multi-day-itinerary searches with creative emphasising slope access + après-ski + group seating. SUMMER campaign targets Yellowstone + Grand Teton + family-park + wildlife + hiking-trail-access searches with completely different creative emphasising kid-friendly proximity, parking for the rental car, washer-dryer for park dirt, multi-room layout for 3-generation family trips. Same property, two storylines. The mud season (Apr-early May, Oct-mid-Dec) is where you absolutely should run promo + locals + 'last-minute mountain getaway' style campaigns at 50-60% normal rate to fill what would otherwise be empty weeks.
Do you only work with properties in this market?
We work globally with hospitality properties. This page is specifically about vacation rentals in Jackson Hole because the market dynamics — CPC ranges, top OTAs, seasonality, guest profile — are specific. The underlying Google Ads playbook for property hospitality is consistent worldwide; the local intelligence layer is what varies.
What ad spend should we expect for our property?
Ad spend in Jackson Hole depends on your ADR, occupancy, OTA mix, and the competitiveness of your specific micro-market — there's no useful generic number, and local CPCs here run $1.20–$5.40 on generic terms and $0.38–$1.50 on branded. The free audit produces a projected ROI model based on your property's actual booking economics, with a recommended starting spend (and the floor below which Hotel Ads + Search can't support a meaningful campaign in your market). You'll see the math before you commit a dollar.
How do we get started?
Book a free Google Ads audit. We review your current account (or your competitor landscape if you have no account), identify the highest-leverage opportunities specific to your property and market, and give you a concrete 90-day plan. No obligation, no pitch deck — just an honest read on what would move the numbers.
Deeper resources
More for vacation rentals operators in Jackson Hole.
Calculator
Your annual OTA commission leak, in 30 seconds
5 sliders, your property's actual number + a recovery scenario tied to the same playbook we'd run for you.
Run it →Methodology
The 6-pillar playbook, published in the open
Audit → Hotel Ads → Search → Booking engine → Direct incentives → Retention. The exact structure of an engagement.
Read it →Deep FAQ
14 questions property owners ask before they start
Mid-funnel: strategy, account structure, measurement, edge cases. Honest answers, no fluff, no price quotes.
See them →Proof
Hospitality case studies — what 30% OTA reduction looks like
82% → 58% direct on a 45-room boutique resort. €340K commissions back on a 7-villa portfolio. The real numbers.
See studies →Playbook · 12 min
Cut OTA commissions 30% in 6 months
The direct-booking playbook with the actual sequencing — what to ship in week 1, month 1, month 6.
Read →Strategy call
30 minutes with our lead hospitality strategist
Skip the form. Pick a 30-min slot and walk through your Jackson Hole property with a senior strategist.
Book a slot →Run better Google Ads for your Jackson Hole property.
Get a free account audit. We'll show you exactly what's leaking budget, what's missed, and what a better 90 days looks like.
